Conduct PR Events And Campaigning For The Vietnam Urban Upgrading Project (VUUP), Sub-Projects

Location: Hai Phong, Nam Dinh, Can Tho, Ho Chi Minh

Objective: The objective of the assignment is to provide support to the VUUP project in developing and implementing PR plan and campaign to targeted groups and stakeholders.

Main activities performed:

  • Provide technical support to the PMU in developing relevant PR plan;
  • Tools of communication: Banners, Stickers, Iconic products, mags, flyers, mass media release (press release, video clip, contest);
  • Identify areas, period for PR events in a systematic way;
  • Capacity strengthening for project officers and collaborators in PR and Communication:
  • Develop staffing and train them in PR and Communication;
  • Assess and supervise the PR activities and campaigning.


Micro-finance & Community Development Institute (MACDI)
Address: 324/22/15 Thuy Khue - Tay Ho - Ha Noi
Tel: + 84-24 3759 0344 | Fax: + 84-4 3759 0344
Email: macdi@macdivn.org | Website: www.macdivn.org