MACDI’s Branding Case Study

1. TUYET HOA RICE CO-OPERATIVE

Project: Consulting on registering collective mark (Agricultural development Project Ha Tinh Province)

  • Date: Year 2017 – 2018
  • Total budget: 275,950,000VND
  • Main activities:
    • Build the collective mark of Tuyet Hoa Rice. Create management organizing system and use collective mark. Create document system on managing and using collective mark.
    • Support Tuyet Hoa Rice brand to build the Regulations on using collective mark.
    • Support Tuyet Hoa Rice Co-operative on paying taxes, fees according to the Regulations of Intellectual Property Bureau. Guide to apply for the collective mark registering for protection.

 

3. TBEE BRAND – TAY BAC Green Environment and Energy Joint Stock Company

Project: Build TBEE Brand to Tay Bac Green Environment and Energy Joint Stock Company

  • Date: Year 2019 – 2020
  • Total budget: 310,000,000VND
  • Main activities:
    • Create TBEE Brand, design the logo and compose the slogan.
    • Design TBEE Brand Identity System.
    • Create management organizing system to TBEE Brand.
    • Design stationary set and guideline on using.
    • Design the Company’s office uniform, workwear uniform.
    • Build Marketing Strategy and Communication Plan.
    • Support TBEE on paying taxes, fees according to the Regulations of Intellectual Property Bureau. Guide to apply for the brand registering for protection.

 

 



Micro-finance & Community Development Institute (MACDI)
Address: No. 15, 324/22 Alley, Thuy Khue, Tay Ho, Hanoi
Tel: + 84-24 3759 0344 | Fax: + 84-4 3759 0344
Email: macdivn@gmail.com | Website: www.macdivn.org